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For owners of multi-company groups

All your companies. One conversation.

We build the systems your companies are missing, connect them to the ones you already run, and let you ask anything on WhatsApp — a sales report, a vessel’s diesel bill, this year’s profit — with the answer back in seconds.

Book a free consultation Message us on WhatsApp
  • Works with your existing systems
  • Private cloud or on‑premise
  • العربية · Türkçe · English

Squad

Your business assistant · online

Give me this month’s sales report for the car company

9:41

Car showroom sales — November to date:

Car sales

November 2026

Cars sold42 +12%
Revenue$1.86M +9%
Avg. margin8.4%

Top category: SUVs (18). 6 cars have been on the lot for more than 90 days.

9:41

Illustrative demo — names and figures are fictional

The problem

Five companies, ten systems — and no single picture

The bigger the group, the harder it gets to see one number. The data exists. It’s just everywhere.

  • Systems that don’t talk

    Accounting in one tool, sales in another, inventory in spreadsheets. Every system has its own login, screens and reports.

  • Companies with no system at all

    Fleets and factories rarely fit off‑the‑shelf software, so they run on phone calls, notebooks and group chats.

  • Decisions wait for reports

    Need a figure? Call the accountant, wait two days, then get each company’s numbers in a different format.

  • No view of the whole group

    You know each company on its own. The full picture — profit, cash, risk — only shows up at year end.

How it works

Three steps to your whole group in one place

We don’t ask you to replace anything. We build on top of what you have and fill in what’s missing.

  1. 1

    Connect what you have

    We plug into your existing accounting, ERP, POS, databases — even spreadsheets — read‑only wherever that’s enough, without disrupting your team.

  2. 2

    Build what’s missing

    For companies no off‑the‑shelf product fits, we build modules designed for the industry: fleet ops and fuel, freight, inventory, showrooms, production.

  3. 3

    Ask in one conversation

    You and your team ask on WhatsApp in Arabic, Turkish or English — typed or spoken — and get a report, a chart, or an action waiting for your approval.

Examples of what we connect

  • Odoo
  • SAP Business One
  • Microsoft Dynamics
  • QuickBooks
  • Zoho Books
  • Excel / Google Sheets
  • SQL Server
  • Oracle
  • REST APIs

Industries

Systems built around how your industry works

We started with the industries family and investment groups in the region tend to own — and we build for others on request.

  • Shipping & vessel operations

    Voyages, crews and maintenance, fuel consumption per vessel and the true cost of every voyage.

    • Voyages & crew
    • Fuel & bunkering
    • Planned maintenance
    • Voyage costing

    Ask, for example

    How much diesel did Thuraya burn on her last voyage?

  • Freight & logistics

    Shipment orders, tracking and customer billing, cost per kilometre and driver and vehicle performance.

    • Shipment orders
    • Tracking & POD
    • Customer billing
    • Cost per km

    Ask, for example

    Which shipments are running late today?

  • Food supply & inventory

    Multi‑warehouse stock with expiry dates, purchasing and distribution, and waste you can finally measure.

    • Stock & expiry
    • Purchasing & suppliers
    • Distribution
    • Waste & spoilage

    Ask, for example

    Which items expire this week?

  • Car trading & showrooms

    Vehicle stock and landed cost per car through to sale, plus sales, commissions and financing.

    • Vehicle stock
    • Cost per car
    • Sales & commissions
    • Financing

    Ask, for example

    How many cars have been on the lot for 90+ days?

  • Steel & manufacturing

    Production orders, raw materials, energy and quality — and the real cost per tonne, shift by shift.

    • Production orders
    • Raw materials
    • Energy
    • Cost per tonne

    Ask, for example

    What’s our cost per tonne this month vs last?

  • And yours

    Contracting, real estate and property management, retail, hospitality, clinics… If your industry isn’t here, we’ll build it with you.

    Tell us about your industry

Capabilities

More than questions and answers

An assistant that knows your companies, respects every employee’s permissions, and works the way you do.

  • Instant reports

    Sales, expenses, stock, cash — per company or for the whole group, as a message, PDF or Excel file.

  • Analysis & comparisons

    Compare companies, branches and periods. Spot trends and outliers before they become problems.

  • Approvals in the chat

    Payment requests, purchase orders and discounts arrive as a message. Approve or reject with one tap.

  • Proactive alerts

    Low stock, overdue invoices, unusual fuel burn, a licence about to expire.

  • Permissions per person

    The accountant sees finance, the showroom manager sees their showroom, and you see everything.

  • Voice notes

    Ask out loud on the road. Understands Libyan, Egyptian, Levantine and Gulf Arabic, every other Arabic dialect, and Turkish.

  • Documents & invoices

    Snap an invoice or send a PDF; it’s read and filed in the right system, ready for review.

  • Three languages, one truth

    Everyone asks in their own language — Arabic, Turkish or English — and gets the same numbers.

Security & data ownership

Your data is yours. Full stop.

Your group’s data is one of its most valuable assets, so Squad is designed to stay entirely under your control.

  • Hosting on your terms

    On your own servers (on‑premise) or in a private cloud in the country you choose.

  • Encryption throughout

    Data is encrypted in transit and at rest, with customer‑managed keys on request.

  • Access control

    Every number maps to a named employee with defined permissions. Revoke anyone instantly.

  • Full audit log

    Every question and action is recorded: who asked, when, what they saw and what they approved.

  • No training on your data

    Your companies’ data is never used to train public AI models.

  • You own the system

    The systems we build for you and the data in them are yours, with full export any time.

Engagement

From first meeting to first question

Clear phases and one accountable team, from kickoff to well after go‑live.

  1. 1

    1–2 weeks

    Discovery

    We sit with you and your company heads to map the systems, the data and the questions that actually matter.

  2. 2

    4–10 weeks

    Build

    We build the missing modules for each company, with a weekly demo you can see and steer.

  3. 3

    In parallel

    Integrate

    We connect existing and new systems and reconcile the numbers with your accountants before launch.

  4. 4

    1 week

    Go‑live

    We switch on your group’s WhatsApp number, train your team and set permissions for every person.

  5. 5

    Ongoing

    Support & growth

    Support in your language, daily monitoring, and new reports and questions whenever you need them.

Timelines are indicative and depend on the number of companies and systems.

A story you might recognise

Ali, five companies, one conversation

Illustrative example — person and figures are fictional

Ali owns a group of five companies: vessels, freight, food supply, a car showroom and a steel plant. Here’s what three months could change.

Before

  • 3 different accounting systems and countless spreadsheets
  • No system at all for the fleet or the plant
  • The monthly group report takes 9 working days
  • Approvals wait until Ali is back in the office

What we built

  • Connected accounting and the showroom system as they are
  • Fleet operations and fuel for three vessels
  • Production and cost‑per‑tonne for the steel plant
  • One WhatsApp number for Ali and 40 staff with different permissions

After

for the group report, instead of 9 days
< 1 min
for the group report, instead of 9 days
fuel waste uncovered on a single vessel
7%
fuel waste uncovered on a single vessel
approvals a week from his phone
35
approvals a week from his phone
I know where every one of my companies stands — from my majlis, with one question.
Ali — group owner (fictional persona)

FAQ

Questions we hear a lot

Do I need to replace my current systems?

No. We connect Squad to your systems as they are and only build what’s missing. Your team keeps working the way it’s used to.

Does it run on my company’s own WhatsApp number?

Yes. We use the official WhatsApp Business Platform with a dedicated number for your group, showing your name and logo.

How do I know the numbers are right?

Answers are pulled directly from your systems, not guessed. Every figure comes with its source and period, and we reconcile with your accountants before launch.

What if an employee asks about something outside their permissions?

The assistant politely declines without revealing anything, and the attempt is recorded in the audit log.

Where is our data stored?

Wherever you choose: on your servers or in a private cloud in your country. It’s encrypted and it stays yours.

Can I start with just one company?

Absolutely. Start with one or two companies and add the rest once you’ve seen the results.

What does it cost?

It depends on the number of companies, systems and modules. After discovery we give you a clear proposal with fixed phases and prices.

Contact

Let’s map your companies

Book a free 45‑minute consultation. We’ll understand your group and suggest where to start — no commitment.

Prefer to chat?

Message us on WhatsApp and one of our consultants will reply.

Start a WhatsApp chat

Or email us at [email protected]

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